Multimedia

Multimedia means that there are multiple mediums of communications working together to send messages within a given presentation. These include audio, video, and animation in addition to traditional media (e.g. text, graphics drawings, and images). Multimedia as a word resonates with 90's buzzwords associated with the tech and dot-com booms. Media, already in plural form, required no modifier grammatically, but sloganeers found the term to be useful in providing the powerful draw of the "newness" of new media and technology business.

Examples Of Multimedia

• Audio
• Visual
• Still Images
• Interactivity
• Text
• Animation

Real World Examples

http://www.microsoft.com/windowsxp/mediacenter/default.mspx *Windows media center (an entire computer dedicated to multimedia)

http://www.apple.com/iphone/ *Apple iphone (An all in one multimedia, communication and organization device)

http://www.xbox.com/en-US/hardware/compare101.htm *Xbox360 (not only a game console, but a device that can be used to listen to music, play movies, videos, browse the internet, download many types of files, network with other computers to stream media, and can be paired with many accessories that emphasize multimedia through human interaction)

Multimedia's Relevance to Convergence and Hybridization

Multimedia formats represent the concept of multiple forms of communication coming together to form a single entity to media's framework. This webpage can be considered a multimedia presentation constructed of text, images, and computer code. The convergence of these media's allow this webpage to contain images used for advertisement, text as information, and html/css to erect the very website.

New multimedia concepts have recently come into play within the last decade or so. The invention of hardware such as the iPhone, has brought together video, music, text, and even the combination of all these entities within the internet.