Social media describes online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. The media of social media can take multiple forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

Chris Shipley (Co-founder and Global Research Director for Guidewire Group) is considered the first person to have coined the term "social media." The first ever Social Media Press Release was created and freely shared by Todd Defren, a principal of SHIFT Communications.

Social Media Marketing[edit | edit source]

Social media marketing generally refers to the process of gaining traffic, views, attention, or other promotion through social media sites. Social media will often expedite the discovery of new content such as news stories, and can make content go "viral". Social media can also help build links support SEO efforts. Social media marketing is often expedited by using a social media marketing bot

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