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'''Transcoding''', according to [[Lev Manovich]] in his 2001 book [[The Language of New Media]] is an intrinsic quality to any new media object. It refers to the interpretation of the human “cultural layer” in computer ontology and the “computer layer” in human cultural terms. Manovich believes each layer influences the development of the other and are no longer separable. Manovich sees transcoding as the most substantial consequence of the computerization of media.
::"Since new media is created on computers, distributed via computers, stored and archived on computers, the logic of a computer can be expected to have a significant influence on the traditional cultural logic of media......The result of this composite is the new computer culture: blend of human and computer meanings ... "