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::"Since new media is created on computers, distributed via computers, stored and archived on computers, the logic of a computer can be expected to have a significant influence on the traditional cultural logic of media......The result of this composite is the new computer culture: blend of human and computer meanings ... "
:::::::::-Manovich, [[The Language of New Media]] p.63
Transcoding stems partially from Manovich's belief that new represent the [[convergence]] of two historic trajectories; computing and media, which, before the digital era, mirrored each other and are now combined inside the computer.
::"We should not be surprised that both trajectories — the development of modern media, and the development of computers — begin around the same time. Both media machines and computing machines were absolutely necessary for the functioning of modern mass societies. The ability to disseminate the same texts, images and sounds to millions of citizens thus assuring that they will have the same ideological beliefs was as essential as the ability to keep track of their birth records, employment records, medical records, and police records. Photography, film, the offset printing press, radio and television made the former possible while computers made possible the latter. Mass media and data processing are the complimentary technologies of a modern mass society; they appear together and develop side by side, making this society possible."
:::::::::-Manovich, [[The Language of New Media]] p.46
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